TONIC WINES

Veteran winemaker Glenn Barry came to us looking for a refresh of the brand identity, refinement of the brand story, and marketing strategy for his already established cult wine label, Tonic.

As we started to scope the project, it became very apparent that GB had an appetite to do something courageous.

Our brand story exploration delivered us the following; Tonic Wines celebrates unorthodoxy, conviction, and benign neglect.

With this in mind, and guided by the original Tonic brand's respectful nod to the apothecaries, spice merchants, botanists and dark arts healers of yesteryear, we leaned into the darkness, looking for inspiration in all things strange and mysterious.

The result was a dream project, one where client buy-in and bravery allowed us to deliver something we are truly proud of.

WHAT WE DID

  • Brand & Visual Identity

  • Packaging Design

  • Website Design

  • Photography and Styling

A long-term strategy to move towards a greater share of DTC sales meant that we were able to turn our back on wine industry conventions and focus less on 'shelf presence' and more on 'presence'.

Website and e-commerce experience.